When it comes to in-depth analysis, understanding consumer behavior, testing product perception or advertising effectiveness, focus groups can work wonders.

All moderators are senior consultants. They direct each step of every project: briefing, creating the discussion outline, moderating the groups and composing the final report. Since the quality of participants makes all the difference, we carry out this process according to very strict norms. Participants are chosen at random from our extensive databank of 20,000 names or from client lists, where appropriate.




For relevant feedback. To see consumers in person. To watch their reactions, hear their remarks. To understand.