"Yves Rocher is the Canadian leader in beauty products with $80 million in sales through 66 boutiques, catalog and the online sales. We are known for our effective customer relationship management system.
In 2007, we called Saine Marketing. Although we were experiencing strong sales, we were unsatisfied with the bottom line. The consultants completed an in-depth diagnosis supported by a number of studies.
They worked with our team to create a three year growth plan which included: the integration of our different distribution channels, more effective promotion and advertising campaigns, the re-definition of location criteria, and the improvement of the payment collection process, all of which lead to significant savings.
Having implemented the plan only one year ago, we can already say that sales and profits have met our objectives. Mission accomplished!"
RENÉ DESMARAIS
President,
North America