"Tennis Canada hosts the International Tennis Championships in Montreal and Toronto.
Before the new Jarry Stadium (now the Uniprix Stadium) opened in 1996, we mandated Saine Marketing to prepare a marketing plan that would take the International Tennis Championships to new heights.
Their consultants helped us develop a client-focused vision, adopt a philosophy of exclusivity, develop an optimal pricing structure, define the privileges for each type of ticket, and identify effective, low-cost sales and communication strategies.
The tournament has grown from about 100,000 spectators in 1995 to over 182,000 in 2007. We are sold out every year and have a waiting list of 700 for private box-seats. Thank you."
Before the new Jarry Stadium (now the Uniprix Stadium) opened in 1996, we mandated Saine Marketing to prepare a marketing plan that would take the International Tennis Championships to new heights.
Their consultants helped us develop a client-focused vision, adopt a philosophy of exclusivity, develop an optimal pricing structure, define the privileges for each type of ticket, and identify effective, low-cost sales and communication strategies.
The tournament has grown from about 100,000 spectators in 1995 to over 182,000 in 2007. We are sold out every year and have a waiting list of 700 for private box-seats. Thank you."
EUGENE LAPIERRE
Vice-President, Tennis Quebec
General Manager of Montreal tournament
General Manager of Montreal tournament
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