"The SAQ network includes over 400 outlets and retail locations under seven banners: Signature, Sélection, Classique, Express, Dépôt, .com and Courrier Vinicole. This network generated sales of $2.3 billion in 2008.
In 2002, Saine Marketing was chosen to help us reposition our banners and perform a study on restaurants and grocery stores.
In 2008, Saine Marketing helped us identify the growth opportunities as well as the key strategies for SAQ Signature, SAQ Sélection and SAQ Dépôt.
Saine Marketing has always demonstrated strong expertise in retail, with each plan they have rallied our team around a more ambitious vision."
In 2002, Saine Marketing was chosen to help us reposition our banners and perform a study on restaurants and grocery stores.
In 2008, Saine Marketing helped us identify the growth opportunities as well as the key strategies for SAQ Signature, SAQ Sélection and SAQ Dépôt.
Saine Marketing has always demonstrated strong expertise in retail, with each plan they have rallied our team around a more ambitious vision."
ALAIN BRUNET
Vice-President and Chief Operations Officer
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