"Natrel is the leading dairy producer in Quebec. Our brands include Natrel, Québon and Nutrition 24, as well as several others.

Saine Marketing has developed a methodology that greatly minimizes the risk of making an error when launching a new product.

For instance, in the case of Natrel Omega 3, the study enabled us to evaluate the potential of the new product, frequency of purchase and optimal price point. Saine Marketing also outlined the different respondent profiles.

We made the decision to introduce the product on the basis of this study and the launch was an outright success."