"Mountain Equipment Co-op is Canada's largest outdoor equipment and clothing retailer, with eleven superstores, and sizable catalogue and internet business units. We are a co-operative whose members believe in promoting a just world and a healthier environment.

In 2003, we mandated Saine Marketing to prepare a five-year strategic and marketing plan. The consultants helped us strengthen our store concept, improve our vast selection of products, lower our costs and prices, develop an effective communication strategy and simplify the management of our stores and head office.

Between 2003 and 2007 our membership grew from 1.5 to 2.8 million, sales increased from $165M to $239M and net profits from $1M to $15.9M.

We were able to rally the entire organization around a common vision and the process exceeded our highest expectations. Thank you."