"We operate in an extremely complex market, both in terms of the large number of distribution networks and products available.

L’Oréal Canada includes brands such as L’Oréal, Lancôme, Biotherm, Laboratoires Garnier, Maybelline and Ombrelle. Managing this umbrella of brands requires extensive market data.

Saine Marketing helped us develop large-scale Usage & Attitude studies in order to better understand consumers.

Whether in the hair coloring, skin care or cosmetic sectors, Saine Marketing worked closely with our team in order to carry out first-class studies that help us market our products on a day-to-day basis."