"The Paul Gérin-Lajoie Foundation is a non-profit organization which supports the basic education of children in the world’s poorest countries, as well as creating awareness of global realities for Canadian primary schoolchildren.
The PGL dictation is our most important activity in Canada and internationally. Every year it reaches over 400,000 pupils and 8,000 teachers.
When we decided to reassess all of the activities related to the PGL dictation, we asked Saine Marketing to take on the task.
They were able to quickly identify the key factors to evaluate and the leaders and decision-makers in the Canadian school system.
The conclusions and recommendations made by Saine Marketing allowed us to improve our already successful approach. The PGL dictation continues to enjoy outstanding success in Canada and in more than 700 schools in impoverished countries."
The PGL dictation is our most important activity in Canada and internationally. Every year it reaches over 400,000 pupils and 8,000 teachers.
When we decided to reassess all of the activities related to the PGL dictation, we asked Saine Marketing to take on the task.
They were able to quickly identify the key factors to evaluate and the leaders and decision-makers in the Canadian school system.
The conclusions and recommendations made by Saine Marketing allowed us to improve our already successful approach. The PGL dictation continues to enjoy outstanding success in Canada and in more than 700 schools in impoverished countries."
PAUL GÉRIN-LAJOIE
Founding President
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