"We are the Canadian leader in art supply retailing, with 21 stores from coast to coast and revenues in excess of $70 million.
Three strategic and marketing plans since 1998 have helped us reinvent and reinforce our store concept, and the average store has grown from 5,000 to 15,000 square feet.
The consultants convinced us of our untapped potential. They taught us the importance of offering a broad selection in each department, of emphasizing volume, of lowering prices and of building an effective advertising strategy.
By the end of 2008, we had 18 next-generation stores that exceeded our most optimistic projections. In fact, sales per square foot have remained the same in stores that have tripled in size.
We have experienced a strong rate of growth since 1998 and we are delighted."
Three strategic and marketing plans since 1998 have helped us reinvent and reinforce our store concept, and the average store has grown from 5,000 to 15,000 square feet.
The consultants convinced us of our untapped potential. They taught us the importance of offering a broad selection in each department, of emphasizing volume, of lowering prices and of building an effective advertising strategy.
By the end of 2008, we had 18 next-generation stores that exceeded our most optimistic projections. In fact, sales per square foot have remained the same in stores that have tripled in size.
We have experienced a strong rate of growth since 1998 and we are delighted."
MARC DeSERRES
President
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