Bell Canada is the largest telecommunications company in Canada, providing more than 25 million home and business connections.

The telecommunications environment is constantly evolving, integrating new technologies such as satellite TV, cell phones, high-speed internet and specialized telecom services.

Bell must thus fully understand the needs and expectations of consumers in order to develop products and innovations that truly meet their needs. To help with these new challenges, the Saine Marketing team developed a market segmentation study based on an ambitious research program that resulted in clear and highly useful analyses.