"Bell Canada is the largest telecommunications company in Canada, providing more than 25 million home and business connections.

The telecommunications environment is constantly evolving, integrating new technologies such as satellite TV, VOIP, high-speed internet and specialized telecom services.

It is our responsibility to fully understand the expectations and needs of consumers. When we decided to develop a market segmentation study to help us face up to these new challenges, we turned to the Saine Marketing team.

They created and implemented an ambitious research program which provided us with clear and highly useful analyses."