"The National Bank employs close to 17,000 employees in 450 branches, which serve more than 2.5 million accounts.

When the Bank decided to create a program to measure customer loyalty, we turned to Saine Marketing.

Their expertise and commitment were vital attributes in ensuring the success of this important venture. The initial results from this program were extremely positive and thanks to Saine Marketing, our managers now rely on useful and timely data to structure their strategic decisions and actions."