"Astral Media is the largest operator of specialty TV channels in Canada with, among others, Canal D, Canal Vie, Historia, Série+, VRAK.TV, Canal Z, MusiquePlus, Musimax, Canal Indigo and Super Écran.
Our market is constantly evolving and it is our responsibility to keep close tabs on the preferences and needs of TV viewers.
When we decided to evaluate the interest and market potential for the new digital stations targeted towards Quebec consumers, we turned to Saine Marketing.
They worked with us to develop the best methodology, then carried out a survey which produced clear data, outlining both the market potential and key segments."
Our market is constantly evolving and it is our responsibility to keep close tabs on the preferences and needs of TV viewers.
When we decided to evaluate the interest and market potential for the new digital stations targeted towards Quebec consumers, we turned to Saine Marketing.
They worked with us to develop the best methodology, then carried out a survey which produced clear data, outlining both the market potential and key segments."
SYLVIE SHAPIRO
Vice President, Research
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